By: Mathew Ingram | paidContent
As advertising revenue in the traditional media industry continues to decline, more and more newspapers and other publishers are putting up paywalls of various kinds — porous ones, rock-hard ones and loosely-metered ones. But veteran media executive and analyst Alan “Newsosaur” Mutter has some sobering news: while some newspapers like the New York Times are reaching a substantial number of readers with their metered plan, most other newspaper publishers are likely only going to get a tiny fraction of their readers to pay.
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