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As an editor of a publication whose flag was created in 1926 to include the Carson Range of the Sierra Nevada, I well know the challenges of preserving a historical brand in the face of pressures to modernize. One of my first acts when I returned to The Record-Courier in 2004 was to borrow the original woodcut from the museum and go to a Virginia City, (Yep, right up the street from Mark Twain's many desks), printer and have it refreshed.

From: Philadelphia Inquirer redesigns for preservation and relevance

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