When Alexandra Bacaj heard that the American Press Institute was putting together a program to help newsrooms engage diverse audiences, she immediately encouraged her colleagues at KPBS to apply.
Bacaj, a digital marketing producer for the dual licensee in San Diego, knew that station leaders wanted to increase their outreach to the region’s Spanish-speaking residents in new ways. About a quarter of the county’s residents speak Spanish, some exclusively, according to U.S. Census data. That represented a sizable community that may not be tuning in to KPBS — and not just because of the language barrier.
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