How KPBS expanded its reach to San Diego’s Latino communities


When Alexandra Bacaj heard that the American Press Institute was putting together a program to help newsrooms engage diverse audiences, she immediately encouraged her colleagues at KPBS to apply.

Bacaj, a digital marketing producer for the dual licensee in San Diego, knew that station leaders wanted to increase their outreach to the region’s Spanish-speaking residents in new ways. About a quarter of the county’s residents speak Spanish, some exclusively, according to U.S. Census data. That represented a sizable community that may not be tuning in to KPBS — and not just because of the language barrier.

Click here to read more.


No comments on this item Please log in to comment by clicking here

Scroll the Latest Job Opportunities From The Media Job Board