Midterm political ad spending and reservations surpass $11.2 billion

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Political advertising spending and reservations for the 2025–2026 election cycle have reached $11.21 billion, exceeding the $11.20 billion total for the previous presidential cycle, according to AdImpact figures reported by The Associated Press.

The milestone arrives a week before Election Day and underscores the scale of this year’s political advertising market. For media businesses, the figures provide a timely measure of campaign demand, although they do not establish how much individual publishers or broadcasters will receive.

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