Dr. Volha Kananovich is a Digital Journalism Associate Professor in the Department of Communication at Appalachian State University. Her specialties include political communication, computational social studies and internal communication. Kananovich’s most recent publication concentrated on “Online memes on Anti-American propaganda and the ‘silent majority’ in support of authoritarian populism in Putin’s Russia.”
Currently, Kananovich is working on a project researching the appeals and propositions of local news outlets to possible donors and subscribers, to be published. Kananovich’s research explores the efficacy of local news marketing strategies.
CISLM Intern Shea McIntyre interviewed Dr. Volha Kananovich via Zoom. This interview has been edited for length and clarity.
Center for Innovation and Sustainability in Local Media: What’s a recent research project you’ve done that has helped us understand the challenges facing local news?
Dr. Volha Kananovich: This is actually the project I just presented at the (Local News Researchers’ Workshop, co-hosted by CISLM and Duke’s DeWitt Wallace Center). It’s my project where we — myself and my research assistant, Cat Chapman — started by realizing the dire condition (that) local newspapers are in. We know that local news outlets are disappearing, the ad revenue is dropping and the two alternative sources of revenue, subscriptions and donations from citizens, are getting more attention from news organizations and from scholars.
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