Transforming legacy media to a revenue-growing digital-subscription model is now much easier, according to the January 13th Editor & Publisher Webinar. Managers of TH Media, which publishes the Telegraph Herald, discussed how much the publication has benefited from the integration of iQ Audience+ from TownNews to tighten the newspaper’s paywall, increase membership and engagement and maximize subscription and advertising revenues.
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Report from E&P Webinar Sponsored by TownNews
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1/15/21
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