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Last year, the Maag-Brown family, owners of The Youngstown (Ohio) Vindicator, announced it would shut down after serving its local community for 150 years. As a result, 144 employees and 250 carriers were laid off. Hearing the news, Ogden Newspapers put together a plan to publish a daily product for Youngstown and the Mahoning County, Ohio residents from their operation 16 miles north at the Warren Tribune Chronicle. more
Called a “take back the night” movement, The Relevance Project is a coordinated promotion and marketing campaign by The Newspaper Association Managers (NAM). It's designed to reposition, … more
The Local Journalism Sustainability (LJS) Act is a bi-partisan bill that would provide tax credits to support subscriptions, advertising and journalists salaries for the news industry. Learn how you can make this happen with this E&P Reports Podcast/ Video more
The entire industry was stunned when WEHCO Media announced they were planning to stop printing their flagship statewide newspaper, The Arkansas Democrat-Gazette, and only deliver it to their … more
Ryan Dohrn is a globally recognized media revenue consultant who has helped newspapers, niche publications, broadcast stations and online publishers generate more than $500 million in new revenue. … more
In March 2018, the McClatchy-owned Idaho Statesman began to print their newspaper in Twin Falls, a 2.5 hour drive from the Boise market. That June, the Adams Publishing Group's (APG) Idaho Press decided to take advantage of this change by implementing an aggressive plan to expand its news coverage and distribution area by doubling down on traditional print publications and increasing local news coverage and home delivery across the entire city of Boise. more
With the unpredictability of COVID-19’s impact on the local advertising ecosystem, Borrell Associates has revised its 2020 advertising and marketing forecasts. The bad news is that the previous … more
Evening Post Publishing, parent company of the Charleston (S.C.) Post and Courier, is investing in new markets, starting with Greenville and Myrtle Beach, S.C. The newspaper will hire and station reporters and editors in both markets to cover news as it occurs--direct from the source in two markets who already have daily newspapers owned by Gannett (Greenville) and McClatchy (Myrtle Beach). more
Remote work, new products and workforce cuts are just some of the most likely outcomes predicted in a new study of Local Media Association (LMA) members. In May, 127 members responded to the survey that revealed in response to the COVID-19 crisis, … more
Google’s Support Local News campaign will begin running today in print and digital formats for the next six weeks across most local newspapers, TV, radio stations and online-only news outlets in the U.S. and Canada. Designed to help raise … more
Second Street, an audience engagement software platform used by more than 4,000 media companies, is moving their 7th annual summit from a two-day conference in St. Louis to a free, month-long virtual series in June that anyone can attend. More than … more
For more than 25 years, Vin Crosbie has been one of the world’s most respected experts on media and its transformation into the digital world. Having just sold the Daily Chronicle of Willimantic, Connecticut (after 25-years of family ownership), … more
Since the beginning of the crisis, research company Magid has been assessing changes in advertiser and consumer attitudes, opinions, and needs in order to deliver insights that can help news publishers focus on their business strategy better so they … more
During the pandemic, people are staying apprised of national statistics and recommendations, but they also are seeking their local news outlets for information about their community. With this large surge in local news consumption, the Pennsylvania … more
Kelly Wirges has trained more than 200,000 sales professionals during her 27 years as president of ProMax, and even through the challenges of the COVID-19 crisis, she is still helping media companies find practical techniques that can be applied … more
It's a three-prong approach. First, offer any local business that is open to advertise for free in both print and online. Then, have your sales force perform a “needs analysis” to learn marketing needs. And third, offer them a tailored solution … more
We all know that there will be a backside to the crisis we are trying to manage through, but are you making time to realign your management structure so you're poised to recruit the best on the backside of this down-turn? Plus, if you’re currently … more
“Local newspapers and their journalists are also among the front-line workers dedicated to serving their communities, ” says Dean Ridings, CEO of America’s Newspapers, an organization that just rolled out a new marketing campaign called … more
Alternative news publishers are feeling the impact of COVID-19 in a number of ways, especially since a large part of their advertising base comes from restaurants, clubs and performance venues. However, some are seeing major increases in membership … more
Most of us know Ken Doctor, the president of Newsonomics, who in 2010 predicted many of the industry disruptions that occurred over the last 10 years. Now he is working on “Lookout," a wide-reaching new model for local news that will launch later … more
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