Here’s an idea to steal and adapt: As a digital news start-up, the Border Belt Independent partners with local newspapers to provide them with long-form stories at no cost. It helps grow our audience and provides them with in-depth reporting their readers expect.
Q: What problem were you trying to solve, and why was solving the problem strategically important for your organization?
A: As a new online organization, the BBI started with an audience of zero. Our North Star is “To be known and to be a force for good.” People in the region are generally distrustful of the media and rely on social media like Facebook for their news. It’s hard to be a force for good if no one sees your stories.
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