New WAN-IFRA report features strategies for news publishers to engage key audiences


Our new report, “Building and engaging specific audiences,” is a collection of 15 case studies featuring winning engagement strategies that news publishers used when creating new editorial products for specific audience categories. 

The majority of the report’s content is based on the achievements of the 23 companies that participated in the 2021/2022 round of Table Stakes Europe, a WAN-IFRA program in partnership with the Google News Initiative.

The report is now available free for download in English, French, German and Spanish.

Click here to read more.


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