On-Demand Obits: Trends behind the surging demand for DIY/consumer-placed obituaries

Direct cremation. Online memorials. Instant customer service. As millennials take over end-of-life arrangements, they are bringing their digital-first, custom purchasing preferences with them. The DIY end-of-life customer is here.  

Since Legacy.com launched the first nationwide consumer obituary portal earlier this year, thousands of self-serve obit ads have been placed on hundreds of Legacy.com partnered newspapers across the US. The breadth of this network offers unique insight into this new generation of on-demand customers, and tremendous opportunity for newspapers looking to fill their funnels with critical content and invaluable top line revenue. 

This Sponsored Webinar revealed the demographic trends behind consumer demand for DIY obituary placement. Attendees learned how private party networks like Legacy’s support the entire news publishing industry by:  

• Delivering new turn-key, direct from consumer revenue.
  
  
• Increasing content by reducing order friction for digital-first Millennials. 
  
  
• Providing point-of-purchase exposure to long-distance families, who are easily placing multi-paper obituaries outside of the deceased’s hometown. 
  
  
• Extending budget-strapped community newspaper resources with free, 24/7 access to online intake and expanded customer service. 
  

PANELISTS INCLUDED:

Brian Walsh
Senior Director of Classified Advertising
Lee Enterprises

Ernie Roth
General Manager of Channel Partners
Legacy.com

Dan Bodde
Chief Revenue Officer
Legacy.com

Moderated by:Mike Blinder
Publisher
E&P Magazine