Postal delivery helps New York newspaper, but challenges remain elsewhere

Last week’s column about Olympic Peninsula newspapers shifting to mail delivery led to several enlightening conversations. ...

I had an especially good conversation with Bradley Waters, the sixth-generation publisher of a family-owned newspaper company in New York state. He said the shift to postal delivery is helping his company compete against national newspaper chains flanking his territory.

Mail delivery is helping the Rome Sentinel newspapers expand into a Gannett paper’s market “that was almost becoming a news desert, it was a USA Today shell with a couple local bylines,” he said.

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