In theory, retention is the art and science that measures both short- and long-term effectiveness in continuously retaining new and recurring customers. The difficulty, however, is that in the application, retention tactics usually involve a high degree of finesse, pricing strategy, data assessments, marketing communication and logistical acumen. Here are six things that are essential to the immediate and future sustainability of your advertiser or subscriber base retention.

In newsrooms across the country, editors bear heavy responsibilities — leading the newsroom, determining what stories should be told and who is best positioned to tell them, challenging assertions, developing talent, elevating journalism — all while maintaining an unwavering commitment to the public’s interest. Their names may not always be as familiar as bylined reporters or celebrated columnists, but their insight, experience and leadership are indispensable. We hope you enjoy meeting this exemplary group of E&P’s 2022 Editors Extraordinaire.

Advertising, events, sponsorships, newsletters and paywalls are critical revenue streams for news media. Although not entirely new, philanthropy as a revenue stream is quickly becoming a welcomed funding source for both nonprofit and for-profit news operations.

The nonprofit Baltimore Banner is taking shape and preparing to launch soon. Its website will come first this summer, followed by the mobile app about three months later. The launch date hasn't been announced yet, but the pricing model for a Banner subscription will be comparable to The Baltimore Sun. And it will draw revenues from three sources: philanthropy, subscriptions and limited advertising.

Ben August is a serial entrepreneur whose experiences led him to take on the mantle of labor injustice and buy The Chief, a weekly newspaper serving as “A Voice for Workers.” He launched a redesign of the New York City-based publication about six months into his role as its owner and publisher.

Dozens of surveys have confirmed a lack of trust in the media among middle-aged and older people. When SKEMA PUBLIKA, the think tank of SKEMA Business School, surveyed media posts from 2.8 million people ages 18-24 on five continents, they came to a surprising conclusion — young people also share a deep, widespread distrust in traditional media on a global scale.

Propaganda abounds, and now it’s easier than ever to create and digitally distribute propaganda, like deep-fake videos — or “deepfakes,” as they’re sometimes called. E&P reached out to Facebook and Twitter to learn how big of a problem deepfakes are on their platforms and what they’re doing to detect them and squash them when they’re used as propaganda, disinformation or to harass.

When Luanne Rife, a longtime journalist with The Roanoke Times, left the paper in early 2021, a nonprofit interested in supporting quality journalism approached to ask her opinion about the viability of an online-only news outlet. This led to a $100,000 grant. The grant and a matching amount were the seed money to develop The Cardinal News, which launched in September 2021.

Attacks on media companies are escalating. It’s hard to pinpoint whether cybercriminals strategically target media companies or whether the criminal net is just so widespread that it ensnares news outlets almost incidentally. But news businesses around the world have found themselves on the receiving end of hacks, breaches and ransomware demands, perhaps the most insidious of them all.

One-time Pulitzer Prize finalist David Fitzsimmons has been drawing six cartoons a week about his sun-soaked corner of the country for the Arizona Daily Star since 1986. Avoiding the fate of many of his contemporaries, Fitzsimmons has managed to remain a vital part of his newspaper and the community for the past 35 years and only recently decided at the age of 66 to begin to slow things down and go part-time.

Sen. Mike Lee (R-Utah), joined by Senators Amy Klobuchar (D-Minnesota), Ted Cruz (R-Texas), and Richard Blumenthal (D-Conecticut), has introduced the Competition and Transparency in Digital Advertising Act. The bill would restore and protect competition in digital advertising by eliminating conflicts of interest that have allowed the leading platforms in the market to manipulate ad auctions and impose monopoly rents on a broad swath of the American economy.

Student journalists account for around one-in-ten state capitol reporters in the United States (11%), according to a recent Pew Research Center study. In some states, however, they account for a much larger share of the statehouse press corps, with notable increases in some places since 2014.

We need the work journalists do to remain a free and independent nation, with power residing ultimately in the hands of its citizens.

The massacre in Buffalo exposed not just violent racial hatred but the legacy of inequitable policies from years ago.

As newspapers continue to search for an ideal path forward, the vanguards of some of the newest experiments in nonprofit news are surprisingly old fashioned.

Prosecutors have ridiculed the idea that Project Veritas does journalism, but court filing says FBI treated group as "news media."

The platform has a new "crisis misinformation policy."

The Taliban have ordered female Afghan TV presenters and other women on screen to cover their faces while on air.

“First Person,” a new podcast hosted by Lulu Garcia-Navarro, tells the stories that shape people’s convictions. The first episode premieres on June 9.

Kurt Jackson's love for journalism and news publication brought him to work at and eventually purchase Software Consulting Services, LLC (SCS). It also landed him on Entrepreneur India's list of 10 extraordinarily sharp and creative entrepreneurs who are bringing needed change to various industries.

Amid everything else going on in the world, leaders might excuse themselves for moving climate to the backburner, but the press has no obligation to let them, much less to follow suit.

Plus: The role of class in news avoidance, how local party leaders use partisan media, and what native advertising studios say to sell their work.

Here’s an idea to steal and adapt: Improve your news organization’s coverage, audience reach and brand recognition among Black readers by amplifying stories that focus on the Black community.​

Ogden Newspapers, through its partnership with Journal Gazette Co. in the Fort Wayne Newspapers company, has entered into an agreement to purchase KPC Media, according to Randy Cope, Cribb, Cope & Potts, who represents the Witwer family, owner of KPC Media.

Most major news sites saw a year-on-year and month-on-month fall in their traffic in April, as news interest in the Ukraine war is likely to be waning.

Canadian political leaders have condemned Russia’s decision to shut down CBC-Radio Canada’s Moscow bureau and revoke the visas of its Canadian reporters and producers covering that country.

The fake account tweeted information about new arrests in the Buffalo shooting, and the name of an additional victim. None of it is true.

Advertiser retention, digital subscriptions, & getting that "yes" your sales team is looking for...all of this (& more) during this FREE May 13th, virtual conference. Make sure to register now for "The Intersection," hosted by Broadstreet Ads at 1pm on Friday May 13th!

The Argus-Press in Owosso, Michigan, replaced its local workflow with the cloud-based ProImage NewsWayX production workflow to enjoy the cloud-based solution's speed and flexibility.

Families often lived in multiple places, posing an challenge when placing obituaries. So AdPortal Obituaries from iPublish Media Solutions now allows funeral homes and soon private parties to publish an obituary to any additional newspaper in the Memoriams network, including 3300 plus newspapers, without double entry.

Doorfront Direct, the nation’s largest magazine and catalog delivery network, announced this week that Lee Enterprises, the leading provider of news and information in 77 U.S. markets, has launched weekly magazine delivery in Tulsa, Oklahoma, with plans for other markets under way.

Help us recognize the heart and soul of our industry, the leaders who help us produce quality products each day while keeping an eye on our bottom lines! Nominate a colleague today so we can salute them and share their ideas to the global news publishing industry, in our 2022 class of "Operations All-Stars!" Don't wait because we'll be featuring "All-Stars" each month!

Formed 40 years ago, the PAGE Cooperative has served generations of newspaper leadership and is noting a rising interest in new membership. PAGE bands members together with a common objective of controlling costs but with additional benefits of best practices, advisory and intervention during shortages.

Stacker’s newsroom tackles data-rich topics to produce and distribute stories to their news network, built on a partnership model similar to how local news organizations work with AP and Reuters for wire content. They invest dozens of hours in data projects so that they can be shared as stories and data assets for journalists and Stacker partners, allowing newsrooms of all sizes to tap into data reporting for their area.

A recent Editor & Publisher sponsored webinar explored four demographic shifts that will impact the obituary market, and covered recommendations of what newspapers can do to secure the future for their most important local content.

Over 40 years ago an invoice that accidently landed on the wrong desk, sparked an initiative to band the newspaper industry together.  That invoice was addressed to a large newspaper chain but was received by a publisher at an independent paper.  When he saw the difference in pricing from the same supplier, the idea was born to form a purchasing cooperative for newspapers.

Pete Williams has been with NBC News since 1993. Before that, he worked on Capitol Hill and in the news business in his home state of Wyoming.

Condé Nast this week named Rachel Wilkerson Miller editor in chief of Self, its 43-year-old wellness brand. Wilkerson Miller comes from Vox.com, where she launched Vox’s first-ever dedicated service journalism hub.

Amy L. Kovac-Ashley is joining The Lenfest Institute as head of national programs to expand its grantmaking and support of local news around the United States.

Campbell Brown, the veteran news anchor who has served as Meta's vice president of news partnerships since 2017, is being promoted to oversee a new global media partnerships team at the company, Meta sources tell Axios. Why it matters: The new role will allow Brown to focus on broader media partnerships in addition to news. New regulations around the globe are forcing tech firms like Meta and Google to pay to host news content.

Chris Wallace will host a Sunday night interview show for CNN starting this fall, the network said Wednesday in announcing a new home for the best-known personality from the since-imploded CNN+ streaming service.

Annie Linskey is taking on a new role at The Washington Post — as a national political reporter and will be one of the paper's lead reporters on the campaign team.

Vanessa Williams will become a deputy National politics editor, steering coverage of voters and a changing American electorate for The Washington Post.

Hasit Shah has joined the London Home Team as a senior staff editor.

Lucy Tompkins, the inaugural Headway fellow, will report on housing and homelessness at The Texas Tribune.

Randy Pennell brings years of experience covering breaking news on a wide range of topics, from pandemic relief efforts to the arrest and trial of Jerry Sandusky, to the Live team as a senior editor.

David Meadows, general manager of the Jefferson City News Tribune in Missouri died May 11 at the age of 58.

On Thursday, May 12, Morley Piper passed away at 97 years young.

Ron Martin, a former longtime editor of the Atlanta Journal and Atlanta Constitution who oversaw the merger of those newspapers after he edited USA Today, died Saturday, May 14, according to his family.

Richard Wald, a longtime journalist who helped build ABC News into a powerhouse following a career in newspapers, has died. He was 92.

Dustin Barnes, a Mississippi-raised journalist who became a USA TODAY trending editor known for his professional acumen and irrepressible joy, was found dead Wednesday, May 11, at his home in Nashville, Tennessee. He was 38.