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How to leverage the "budget season" to maximize your top line

Although daunting for some, budget season has always been a therapeutic and comforting time for me. It’s when our focus shifts to the outlook for the upcoming year. This is when we create comprehensive game plans involving contingencies, market nuances and gap analysis and align projects to meet potential objectives and stretch goals. We diligently put everything in place to view things in three dimensions: mitigate risks, address issues head-on and navigate relationships that contribute to the community's perceived value of the organization.

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Laurie Sullivan | MediaPost
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David Halbfinger | The New York Times
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Patrick LaForge and and Erin McCann | The New York Times
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Tonda Rush | National Newspaper Association
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Latest Industry Headlines
Facebook parent Meta Platforms plans to launch Threads in Europe in December, according to people familiar with the matter. 
The key question underlying all legislation designed to rebuild local news: How does this actually help pay more local journalists to report on and for their communities?
The News/Media Alliance applauds the Canadian government for today’s deal with Google for its payment for the use of valuable news content on its Search platform. The amount negotiated is reported to be $100 million per year, down from the $172 million called for by the Canadian government.

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Latest "E&P Reports" Vodcast

In this episode of "E&P Reports," we un-pack Medill's 2023 "State of Local News" report with co-authors Senior Associate Dean Tim Franklin and Visiting Professor Penelope Muse ("Penny") Abernathy as we investigate their latest findings and methodology, as well as what this data means when it comes to the future of local journalism in the U.S.

In this episode of "E&P Reports," we go one-on-one with 16-year-old Hutchinson, Kansas high school student Michael Glenn, who became frustrated when his local Pulitzer Prize-winning newspaper The Hutchinson (KS) News, was sold to Gannett and downsized to a "ghost paper." So, in the summer of 2023, Glenn recruited a team of journalists and started the competing Hutchinson Tribune at HutchTribune.com, which now out-reports the HutchNews.com site 36 local stories to six (on the day of this posting).

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#Newsmedia Stocks of Interest

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I miss Twitter. I hate X. But despite all the terrible changes to the platform, I’m still posting, reading, scrolling, liking and bookmarking. I am far from alone in the world of journalism. What’s wrong with us? Anyway, if you haven’t left X yet and plan to remain until the lights get turned off, here are a couple of ways you might be able to improve your experience slightly...
Accuracy is the core principle of quality journalism. When editors and journalists are dedicated to reporting the facts in a balanced manner, the public is more likely to trust what they write and publish — and become better informed and more involved citizens.
Mobile apps are now used more than mobile web browsers. eMarketer estimated that in 2022, the average American spent over four hours a day on mobile devices, and over 90% of that time spent was using a mobile app. This ubiquity of mobile apps in everyday digital habits presents both risks and opportunities for news publishers.
The public’s voracious appetite for news and information, especially on digital platforms, requires the constant evolution of digital reporting tools so that news outlets can satisfy that appetite and attract more ad dollars and digital subscribers. Hearst Newspapers is leading that evolution with its DevHub program.
Once upon a time, newspapers had an easy-to-work gold mine: classified advertising. Then, the internet and new technologies made the recruitment process more accessible, and suddenly, the gold mine’s ceiling collapsed, and newspapers lost a lucrative revenue source. Fast-forward to the 21st century, and there are more sophisticated technologies and opportunities for newspapers and all media to re-open the recruitment gold mine with a robust job board.
Industry executives in circulation audit and data mining say ZIP code-level data tied to e-editions have sparked more advertising interest. Newspapers armed with the correct data can report larger penetration numbers in crucial ZIP codes and recapture national advertisers who dropped their inserts.

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Sometimes weeks go by with scant attention to America’s local journalism crisis and what’s lost as newspapers disappear. Then there are times when the situation receives extraordinary coverage, like it has in late November.
Previously part of the News Leaders Association, the awards honor the best in American journalism across platforms.
“If someone wants to blackmail me with advertising, with money? Go fuck yourself,” Elon Musk, owner and chief technology officer of X/Twitter, said at the New York Times' DealBook event Wednesday in response to advertisers who recently pulled advertising off the social-media platform. These actions came in response to what many called an antisemitic post that Musk had made.
On Nov. 29, News/Media Alliance President and CEO Danielle Coffey attended as an invited participant a bipartisan forum hosted by Senate Majority Leader Chuck Schumer on “AI – Transparency, Explainability, Intellectual Property, & Copyright.”
If the definition of “sustainability is relatively easy, what are the implications of sustainability as a goal?
Few newspapers still employ full-time cartoonists. But some digital outlets are turning to the art form.

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#NewsMedia Passings

Phillip Meek, a former president and publisher of the Fort Worth (Texas) Star-Telegram, died Nov. 21 in his Michigan home. He was 86.

His political journal challenged liberal and conservative orthodoxies for decades.
Ron DeBrock, an award-winning journalist and editor of The Telegraph (Alton, Illinois) since 2019, died late Wednesday afternoon, Nov. 22, at his home in Godfrey after an illness. He was 62.
As of Nov. 27, CPJ’s preliminary investigations showed at least 57 journalists and media workers were among the more than 15,000 killed since the war began on Oct. 7 — with over 14,000 Palestinian deaths in Gaza and the West Bank and 1,200 deaths in Israel. The deadliest day of the war for journalist deaths was its first day, Oct. 7, with six journalists killed; the second-deadliest day occurred on Nov. 18, with five killed.
With a sharp eye for trends, a soft spot for reporters and a fondness for the untold story, Bill Pinella was a guiding force behind the Press Democrat’s sports coverage for nearly two decades.

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Latest E&P Partner Press Releases

On Saturday of Thanksgiving weekend, ProImage received an urgent phone call from The Kingsport (Tennessee) Times-News, owned by Six Rivers Media, LLC. Ransomware had encrypted the entire Virtual SAN infrastructure. With the support of ProImage, a cloud workflow was quickly operational and the newspaper had no problem getting its pages processed and output through its CTP systems.

Press-Enterprise in Riverside, California, has selected imPRESSions Worldwide of Burlington, Washington, to oversee its Press Drive System retrofit across its GOSS Headliner Offset Presses.
As we near the end of this year and look forward to 2024, we at E&P are interested in knowing your thoughts and plans for the year ahead. Please take a few minutes to participate in our survey. We’ll be reporting on the industry-wide results early in the new year.
Leading Belgian news technology company, Twipe, in close partnership with MHS Digital, has proudly introduced the next-generation e-paper platform for titles under the Stuttgart Newspaper Group.
Column has announced its new offering Column Pro, a premium solution on top of its standard platform to provide complete public notice and legal advertising management for newspapers and their staff.

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Latest E&P Sponsored Case Studies

The National Press Institute for Audience Growth (NPIAG) along with Kelly Robinson, CEO of RedDot announced today they have partnered with Julian Placino, a professional recruiting consultant, to offer an innovative, cost-effective method, known as the Placino Carrier Recruitment Method, to identify, interview, qualify and contract newspaper carriers for any size market.

Mediahuis, an international media group with a range of powerful brands and activities in many European countries and Ireland's leading print and digital media publisher, reaches millions …
On September 7th, 2023, a group of media leaders gathered online to present their views on the future of news publishing. You are invited to now join the Summit, via a recorded video for each presentation. And please feel free to comment and contribute by logging in below and offering your thoughts.
Local media are looking to sponsor participatory opportunities that are fun for local audiences and boost businesses' visibility. The Seattle Times is doing just that with its Best in the PNW (Pacific North West), which recognizes the best local businesses in various categories as voted by the public.
The Routt County Planning Department plays a vital role in ensuring that land usage in the county is lawful, efficient, and sustainable. The department issues various permits for different land uses, each requiring a public notice component.
As more newspapers add a digital platform to distribute news and other content, they’ve discovered they need a comprehensive and flexible subscription management system. Such a system generates …

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