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Four strategies for sales growth in Q4 and beyond

The most challenging thing about being a sales leader is your adeptness at exponential sales growth. Like most leaders, the constant need for innovation for revenue ascension can be complex and sometimes challenging to navigate. Here are four strategies you can put in place today to accelerate your sales for Q4 and beyond.
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The industry is approaching a pivotal year (2026) when digital newspaper ad revenue will surpass print newspaper ad revenue, according to the most recent Global Entertainment & Media Outlook report from PricewaterhouseCoopers. And, frequency trends for print are heading away from the full seven-day print delivery. Editor & Publisher recently spoke with Kevin Rehberg, vice president of client development at the Alliance for Audited Media, to see what AAM is up to in the shifting marketplace.
The world is a crazy place and, at times, seems to be spinning out of control. And then there are the dire predictions about our industry — the decline of newsrooms, the death of print and dwindling trust in media. You can say what you will about the decline in newsrooms and the death of print, but as long as there are people like the 250 Report for America corps members and the newsrooms that host them on our side, we can still win the battle.
If you’re reading this and your organization is still standing — congratulations! The worst of the pandemic, physically speaking, is behind you, and you’ve managed to navigate an unforeseeable global crisis for over two years. And your reward is an oncoming recession.
CherryRoad Media CEO and founder Jeremy Gulban started his business with specific goals and values in mind but without a specific set of plans. He wanted his technology company to support local journalism, and a huge opportunity gave him that chance. Today, CherryRoad Media owns 64 newspapers in 10 states.
Today, some 300 Report for America corps member journalists are working in more than 200 newsrooms (newspapers, radio, digital-only and TV) across the United States, Puerto Rico and Guam. The goal is to field 1,000 journalists within the next few years to reverse the trend of newsrooms closing or reducing their coverage.
The Border Belt Independent is fulfilling a two-fold mission to serve both readers and newspapers in four of North Carolina’s most impoverished counties. The publication provides in-depth reporting to local newspapers in its rural coverage area. “Their reporters are going from meeting to meeting and might hear something, but they don’t have three or four days to check that out,” said BBI President Les High. “So that’s what we do.”
BLCK Press is a collaborative newsroom dedicated to cultivating talented, diverse voices in the media industry. The publication works with ambitious journalists of color to challenge the status quo and give communities of color a platform to be heard. “We see ourselves as a bridge for young journalists of color to be welcomed into a culture where they can learn and grow and gain hands-on experience,” said Georgia Fort, the founder of BLCK Press.
A degree in journalism might take the aspiring journalist far, but it’s a lifelong passion for journalism that led Francesca Chambers to recently be named White House correspondent by Gannett for USA TODAY. She shared the roots of that passion in a late-May 2022 webinar with Mike Blinder, host of E&P Reports and publisher of Editor & Publisher.
Although sponsored content and its sister format, branded content, are by definition marketing tactics, when they deliver important information, people engage with it gladly. News publishers have traditionally provided the essential part of that information: Who, What, When, Where, Why and How. Now they have the opportunity to provide the part today’s consumers and readers also want — lifestyle content about home life, fashion, food, pets, travel and thousands of other topics.
The timeless pursuit of contracting experts to give new insights is a fairly standard practice in the business world. And whether it’s a consultant, a subject matter expert or anyone else, it’s vital in these situations to think of why you brought someone in to look at the situation and give their assessment. And, once you have someone you’re confident can help you, you have to listen to them!
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Twitter on Thursday said it was rolling out plans to combat misinformation on the platform ahead of the 2022 midterm elections.
When it comes to fundraising for local news, rural communities are at a disadvantage.
A court in Russia on Thursday ordered a former state TV journalist placed under house arrest for nearly two months pending an investigation and potential trial on charges of spreading false information about Russia’s armed forces.
The event invites food enthusiasts and home cooks to Damrosch Park on Oct. 8 for a full day of live programming with celebrity chefs and New York Times Food and Cooking journalists.
The Radio Television Digital News Association today announced the national winners of the 2022 Edward R. Murrow Awards. These awards recognize more than 100 outlets for outstanding work in digital, radio and television journalism in technical and editorial categories.
The Native American Journalists Association and Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications have selected Cheryl McKenzie as the 2022 NAJA-Medill Milestone Achievement Award recipient.
Most news outlets don’t organize basketball park takeovers. The Kansas City Defender is not like most outlets.
Gannett is launching a brand campaign to promote local journalism in three of its largest markets: Nashville, Austin and Phoenix.
The New York Amsterdam News, one of America's most influential and oldest continuously published Black newspapers, serving the nation's largest Black and brown community, has announced the launch of Beyond the Barrel of the Gun, a new three-year initiative focused on journalism-driven solutions to gun violence in Black and brown communities in New York City and nationwide.
Younger generations feel slightly more confident than others with their skills to detect it, according to a new global study.
A new resource to support vital reporting in authoritarian contexts is now available for Spanish-speaking journalists and newsrooms.
President Joe Biden said Wednesday the U.S. is certain that the Syrian government is holding American journalist Austin Tice, who went missing in the war-torn country a decade ago. He urged Damascus to help bring Tice back home.
Not sure what "standard deviation" is or why it matters in academic research? The Journalist's Resource outlines four key things journalists need to know about this common measure.
The White House moved Tuesday toward restoring historical press access norms by scrapping the mysterious pre-screening of reporters for one of President Biden’s large indoor events in the East Room — weeks after 73 reporters signed a letter demanding an end to the procedure.
Restricting internet access is part of a Russian authoritarian playbook that is likely to be replicated further if they take more Ukrainian territory.
The federal judge who temporarily blocked North Carolina’s criminal libel statute has reversed course and now says the law is constitutional.
August 10 is The Seattle Times’ 126-year anniversary under independent family stewardship. The paper is the nation’s second-oldest major regional print/digital metro newspaper. Read Publisher Frank Blethen's message to readers.
Industry Partner News
Nexta.io and iPublish Media Solutions announce a partnership to provide newspapers and media companies with the ease-of-use and proven print capabilities of iPublish’s AdPortal with Nexta.io’s omnichannel digital marketing platform with a proprietary and AI-driven performance optimization engine and fully automated order-entry workflow.
Site Impact is joining forces with California-based Mendez Media Marketing agency and reporting software, Databyrd, to become one of the country’s leading digital media and multi-channel solutions companies.
iPublish Media Solutions and The Gleaner Company announce a partnership to provide newspapers throughout the Caribbean with a self-service classified solution and digital marketplace.
Tower Products, Inc., the leading manufacturer of environmentally sensitive pressroom chemistry for the graphic arts industry, will be exhibiting its full line of pressroom products for the flexographic and offset industry at LabelExpo Americas 2022.
We are seeking your assistance in recognizing a leader with business acumen, technical savvy, and a deep understanding of what needs to be done to stay successful — along with the fortitude and tenacity to implement change. “Publisher of the Year” recognition is open to all news media publishers worldwide.
Announcing the 2022 inaugural class of “E&P’s Creative Visionaries,” our salute to the creative directors, graphic artists and multimedia designers. They bring storytelling to life, curating captivating images, informative graphics, copy, and increasingly, video and audio. Their talents for communicating the news in visually intriguing but effective ways are integral to a news organization’s success today.
Matt Boggie is the Chief Technology & Product Officer at The Philadelphia Inquirer. He is very clear about the role that Roxen's Editorial Portal plays for the development of the newspaper.
How much could your newspaper make in new revenue from selling quality articles to an international audience? $30,000 to $80,000 per 1,000 articles, according to Axel Breuer, CEO of Berlin-based startup Journexx, the first international publishers-only content marketplace, Co-founded by Breuer, Andrej Becker, CPO; Felix Seeberg, CTO; and Franko Melisch, COO.
The problem with legals has always been that publishing public notices is cumbersome. It bogs down staff and puts at risk the continued existence of legals in newspapers by frustrating the governments, law firms and citizens required to file them. But, there is a solution.
#NewsMedia Stocks of Interest
Newspeople
Margaret Sullivan, a former New York Times public editor who has written The Washington Post media column for the past six years, will be joining Duke University on Jan. 1 as the 2023 Egan Visiting Professor.
Louis Pierre Anderson-Morshead has joined The New York Times from Palantir Technologies in a newly created role of SVP of workplace experience.
Carol Huang becomes deputy in newsroom strategy, and Kat Chang joins the team.
The Ruston (Louisiana) Daily Leader is under new leadership with Celeste Holley stepping up as publisher.
Jackson Barton is joining the Video Department at The Washington Post as a breaking news editor for mornings, starting his days bright and early at 6 a.m. Eastern.
MORE NEWSPEOPLE
The new role will oversee multimedia storytelling to engage new audiences and reach more people affected by the criminal justice system.
Ellie Miller is joining the HNP DevHub — Hearst Newspapers’ editorial engineering, product development and audience strategy team — as director of newsletter strategy.
Alec Etheredge has been named interim general manager of Shelby County Newspapers, Inc. (SCNI).
Mohit Lohia is joining The New York Times as senior vice president and head of the digital advertising mission.
Pulitzer Prize-winning journalist Carlos Lozada will join Times Opinion in September as a columnist.
Industry Obits
Marcus Eliason, an international journalist whose insightful reporting, sparkling prose and skillful editing graced Associated Press news wires for almost a half-century, has died. He was 75.
WFLA Chief Photojournalist Paul Lamison passed away on Wednesday, Aug. 3, after suffering a heart attack. He was just 57 years old. He leaves behind a wife, daughters and several siblings.
William H. “Bill” Howe, publisher emeritus of the (Prairie du Chien) Courier Press and 2018 inductee to the Wisconsin Newspaper Hall of Fame, died Friday, July 22, at the age of 99.
Bill Donovan, a prolific journalist who covered the Navajo Nation for five decades at newspapers in New Mexico and Arizona, has died. He was 76.
Jerry Ceppos, a distinguished editor and educator, died Friday following an illness. He was 75.
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