In theory, retention is the art and science that measures both short- and long-term effectiveness in continuously retaining new and recurring customers. The difficulty, however, is that in the application, retention tactics usually involve a high degree of finesse, pricing strategy, data assessments, marketing communication and logistical acumen. Here are six things that are essential to the immediate and future sustainability of your advertiser or subscriber base retention.
In newsrooms across the country, editors bear heavy responsibilities — leading the newsroom, determining what stories should be told and who is best positioned to tell them, challenging assertions, developing talent, elevating journalism — all while maintaining an unwavering commitment to the public’s interest. Their names may not always be as familiar as bylined reporters or celebrated columnists, but their insight, experience and leadership are indispensable. We hope you enjoy meeting this exemplary group of E&P’s 2022 Editors Extraordinaire.
Advertising, events, sponsorships, newsletters and paywalls are critical revenue streams for news media. Although not entirely new, philanthropy as a revenue stream is quickly becoming a welcomed funding source for both nonprofit and for-profit news operations.
The nonprofit Baltimore Banner is taking shape and preparing to launch soon. Its website will come first this summer, followed by the mobile app about three months later. The launch date hasn't been announced yet, but the pricing model for a Banner subscription will be comparable to The Baltimore Sun. And it will draw revenues from three sources: philanthropy, subscriptions and limited advertising.
Ben August is a serial entrepreneur whose experiences led him to take on the mantle of labor injustice and buy The Chief, a weekly newspaper serving as “A Voice for Workers.” He launched a redesign of the New York City-based publication about six months into his role as its owner and publisher.