As a medium, video has the inherent power to tell a story in an imaginative and captivating way. But video can also be a source of revenue for news organizations. Adams Publishing Group did precisely that, leveraging the talent and resources already within the organization’s agency to create marketing videos for clients who may or not be advertisers with their news titles.
“We’re holding up a mirror to see how officers treat their own and what that means for the community when police victimize their fellow men and women in blue,” Samantha Max explains to listeners in “Behind the Blue Wall,” which earned the journalist the WBUR 2021 Daniel Schorr Journalism Prize. E&P spoke with Max after the award was announced to learn about her professional path in journalism and her award-winning work.
Sales by nature is challenging, fun, varying, fulfilling and sporadic, but it can sometimes become relatively routine. Media sales has seasons, and it’s essential to slow down and take time away from that routine. Take time to appreciate what you’ve accomplished and reenergize your thought patterns to reinvent or enhance your business development strategies and departmental approach.
Helen Ubiñas knows there are voices and perspectives missing in journalism. In 2018, Ubiñas, who writes columns on equity, equality and justice for The Philadelphia Inquirer, experimented with the idea of a pop-up newsroom. The goal was to bridge gaps between local media and community members. While the pop-up newsrooms are on pause because of COVID, more are planned for the future.
It’s always been tough to convince editors to try a new comic strip, especially when it means killing a feature some segment of the audience has grown to love. That tension has only gotten worse in recent years, as cost-cutting deepened the risk-averse approach most newspapers take with their comics section. Unfortunately, like the newspapers they serve, syndicates feel the impact of journalism's digital transformation from printed pages to pixels on a screen.
Focusing on its content and the communities it serves is the secret behind the success of The Post and Courier newspaper, says Publisher P.J. Browning. While the COVID-19 pandemic was the death knell for many newspapers across the country, including 10 in South Carolina, The Post and Courier expanded into other parts of the state. Its family-owned business model has given the newspaper the leeway needed to hire more journalists, produce more content and grow its digital audience.
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