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Beyond print and digital: XR’s potential for local media

If we were to tell you that more people have VR headsets in the U.S. than those who subscribe to a newspaper — print and digital subscriptions combined — would you consider it a viable new frontier? The reality is extended reality (XR) — the catch-all term encompassing virtual reality, augmented reality and mixed reality — has slowly grown under the radar. 

Digital ad growth slows as audience revenue gains importance, Borrell reports

Whether local media was asleep at the wheel, too small to compete with the digital giants or thought their kingdoms were unassailable, the share of obtainable local ad dollars available continues to dwindle. Nonetheless, there are some strategies we can initiate today, to regain some of that revenue.

The Invisible Institute: Balancing accolades and innovation

Trina Reynolds-Tyler, the data director at the Invisible Institute, along with her colleagues and reporting partners, has been on the run ever since the Chicago-based nonprofit newsroom made headlines by winning two Pulitzer Prizes and a Peabody award in early May. It’s been a whirlwind of collecting awards, doing press interviews and speaking at conferences to talk about their unique and deeply community-centric reporting process.

Concerned about your news organization’s plummeting search traffic?

In recent months, the amount of organic search traffic Google has been sending to publishers has fallen off a cliff. Newsrooms nationwide — from Boston to Seattle, from the Jersey Shore to Southern California — have watched their formerly reliable search traffic numbers and page rankings plummet. The big question is — why? Well, it’s complicated.

Local TV news takes Gen Z beyond broadcast

Mike Beaudet has spent his news career in TV stations and the classroom. Currently, he’s an investigative journalist for WCVB, the ABC affiliate in Boston. He's also a professor of practice in video innovation at Northeastern University, where he has led a multi-phase study of TV news audiences — especially Gen Z viewers — and the content that captures their attention. It’s called The Reinventing Local TV News Project and is providing insight into what resonates with younger news audiences and ponders how to create a talent pipeline for TV newsrooms.
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The Hong Kong Journalists Association has been accused in recent weeks by state-run media outlets in Hong Kong and China of destabilizing the city.

The Pennsylvania NewsMedia Association Foundation has announced its 2024 News Organization of the Year Awards, recognizing Pennsylvania news companies for overall excellence across all departments.
Steep Life Media, LLC, headed by veteran ultrarunner Jamil Coury, has acquired UltraRunning Magazine, based in Bend, Oregon. The new ownership will be effective immediately beginning with the September 2024 issue and Coury serving as publisher.
Dow Jones, publisher of the The Wall Street Journal, Barron’s, Investor’s Business Daily and other publications, has filed a massive breach-of-contract lawsuit against Cision, a PR and media-monitoring service.
Kari Lake, the former TV news anchor and U.S. Senate candidate, used a moment of her speaking slot at the Republican National Convention to express a common theme: Bashing the media.
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Engaging the next generation: Mike Beaudet’s vision for Gen Z news consumption

As a follow-up to this month's E&P cover story, Mike Beaudet, an investigative reporter for WCVB-TV in Boston and a journalism professor at Northeastern University, shares his vision for adapting local news to resonate with Gen Z through his pioneering Reinventing Local News Project, designed to help repackage traditional broadcast content to meet the digital consumption habits of younger audiences.

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The Reuters Institute Digital News Report is perhaps the most highly anticipated annual study of news publishing and audience trends. It’s a deeply researched look at current challenges and dilemmas news media publishers face around the world — and the public’s opinions about them. The study is supported by a long list of international sponsors, including the Google News Initiative.
Faculty members at the University of New Hampshire have voted to eliminate the current English/journalism major following a decline in enrollment. A school administrator said the major could be eliminated as early as the 2025-2026 academic year following a review by the school's provost office and board of trustees.
It’s tricky business trying to cover an election fairly when many on one side of the political divide seem ready to tear down all the rules to obtain power. It’s also important to remember that most of our country’s press is made up of smaller newsrooms that cover their communities but rely on wire services like The Associated Press for the bulk of their coverage of the presidential race and national politics in general. So, how is the AP approaching its coverage of democracy and the threat Trump and his supporters pose?
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Prosecutors charged the digital media startup founder with wire and securities fraud conspiracy plus aggravated identity theft.
Vice President Kamala Harris and Republican JD Vance on Tuesday had their first chat since the Ohio senator became the GOP vice presidential nominee, but the two sides are still working on terms for participating in a debate, according to three people familiar with the matter.
Ziff Davis can’t lay off workers or decrease their salary due to generative AI, according to the tentative contract.
Leading B2B executives and decision-makers rely on coverage in industry-focused trade media to drive sales and establish a meaningful and competitive brand position — that’s according to a new survey from Broadsheet Communications, a full-service PR firm that works with global technology and media companies.
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Maranatha Broadcasting Company Inc. (MBC), owners of WFMZ-TV Allentown and WDPN-TV Philadelphia, and The Media Audit  have announced a multi-year partnership designed to enhance media and marketing research in the Allentown and Philadelphia markets.

ProImage has announced the release of NewsWayX automated workflow — available in the cloud or installed locally. NewsWayX offers a comprehensive solution for Page and Plate Tracking, Ripping, Imposition and Output management.
Explore how Iliffe Media Group uses AI to drive immediate new revenues with "Smart Ads." By offering an affordable, combined print and digital ad package, they turned a significant portion of their small print advertisers into digital clients. This efficient and cost-effective solution generated over 100 new ads per week within 20 days, creating a substantial six- to seven-digit pound revenue opportunity without adding operation overhead to their team. Learn how they bridged the digital gap for small print advertisers (and local sales teams), creating a win-win for both the publisher and advertisers. Don't miss this insightful case study.
The Las Vegas (Nevada) Review-Journal has committed to a very large Goss Newsliner Press Drive upgrade project with imPRESSions Worldwide, Inc. from Burlington, Washington, in conjunction with  DCOS from Sweden, following a large wave of printers making similar decisions as of late.
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Hyperlocal news publisher and creator of Broadstreet Kenny Katzgrau teamed up with Montclair Local's Annette Batson to deliver a highly polished and tactical webinar on achieving same-day closes with digital advertisers.

Watch this "E&P Reports" Sponsored Webinar revealing how these three news publishers are taking advantage of the new, growing, impactful media of digital signage, to reach new readers and drive new revenue.
In this fast paced, E&P Sponsored Webinar learn how European media companies are generating over a hundred thousand dollars each in new, turn-key, SMB ad revenue, using an AI tool that instantly develops complete marketing campaigns for local advertisers.
Imagine an assistive AI tool that efficiently reformats your newsroom content into various text, audio, and video formats instantly. Not only does it streamline the process, but it also autonomously generates headlines and keywords to optimize SEO performance for your stories. Watch this insightful E&P Sponsored Webinar, where we'll delve into how NOTA is reshaping the landscape of news content creation. Explore their suite of assistive AI tools designed to amplify the impact and reach of human-authored stories.