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The pizza shop lesson. Why news media needs to offer more than ads

In his early days working with newspaper ads, one pizza restaurant taught E&P columnist Richard E. Brown invaluable lessons about sales, time management and the true essence of value. This wasn’t a fancy pizzeria; it was a run-of-the-mill establishment with a couple of branches across town. However, interactions with the owner opened Brown's eyes to a new perspective on advertising.

The challenge and promise of Press Forward: Funding the nation’s local newsrooms for the future

Data from Medill School of Journalism’s often-cited annual study, which examines the health of local news nationwide, explains the motivation for launching Press Forward last September. The initiative aims to rally major national foundations to reverse the trend of a shrinking news landscape.

Is journalism just a rich kid’s hobby?

For most journalists who don’t come from generational wealth starting out in their careers, taking up journalism as a career is a risky move, especially for underrepresented minorities like Niya Doyle. Who can survive on the $15–20 an hour a full-time internship might offer? Let alone perform free labor for publications that can't afford to pay writers anything at all? But without clips, you can't grow in the field or eventually write for larger publications, which means bigger earning potential.

NOTUS: Covering government, politics and elections, while training the next generation of journalists

Nonprofit news outlet NOTUS is keeping a close eye on all things government, politics and the election campaigns, but what makes the Washington, D.C.-based outlet unique are the bylines behind the daily reporting. Short for News of the United States, the publication provides in-depth analysis reported by journalism newcomers alongside veteran reporters about what’s going on in Washington, D.C., and why the news matters beyond Congress.

Navigating the storm: The disruption of local television (Part 1)

Local television is experiencing significant changes, including the push from networks to move top shows to streaming platforms, audience declines, and the rise of free ad-supported streaming TV. These changes have resulted in a decline in retransmission fees, increased pressure to produce varied content, and a shift in revenue models. Despite these challenges, local content still has value, and local broadcasters can engage with their communities in new ways, pivot their business models, and find new revenue streams.

CatchLight: Revitalizing visual storytelling in local newsrooms and media

CatchLight was founded in 2015 as a “visual-first media organization that leverages the power of visual storytelling to inform, connect and transform communities.” Today, the 11-member CatchLight staff is supported by a distinguished group of photojournalists, media executives, venture capitalists and entrepreneurs on its board of directors. Its advisory council includes leaders in media, photography and academics, as well as many influencers of the visual arts worldwide.
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When executives at Warner Bros. Discovery WBD 2.15% increase; green up pointing triangle took the stage at Madison Square Garden last week to give their annual pitch to advertisers, they boasted …

GBH is laying off dozens of employees, the Boston public station announced on Wednesday as the media outlet faces “financial headwinds.” After GBH had warned of cost-cutting moves a …
Report for the World has announced the launch of “The Revenue Roadmap: a Guidebook to Diversifying Revenue and Editorial Innovation,” a comprehensive resource developed to equip media leaders with strategies and tools to navigate the evolving landscape of journalism.
Israel’s shutdown and seizure of an Associated Press video camera that provided a live glimpse into Gaza alarmed many journalists, who worried Tuesday about wider implications for coverage of a war largely fought out of the world’s sight to begin with.
The bipartisan Deliver for Democracy Act would help news outlets overcome the current crisis of local journalism by incentivizing reliable postal service and limiting excessive rate increases. In recent years, the U.S. Postal Service (USPS) has consistently raised rates for periodicals under the guise of increased efficiency and improved service. However, local news has yet to receive those benefits and instead continues to face persistent postal delays.  
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CherryRoad Media's 32-month journey: Revitalizing and rebirthing local newspapers in 18 states

In this exclusive interview, E&P checks in with CherryRoad Media’s CEO Jeremy Gulban and COO Lee Bachlet to learn how this less than 3-years-old US media empire is faring with their 85 newspapers across 18 states. Topics covered include their recent acquisitions, revenue strategies and how they find profitability serving some markets with populations less than 1,000. We also explore their recent new title launches in several “news desert” communities.

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Dean Graciela Mochkofsky is on a mission to make tuition free for all Craig Newmark Graduate School of Journalism students at The City University of New York (CUNY) by 2026. It’s just one of her ambitious plans for the school, its students, New York City and the broader journalism community. Mochkofsky is the third dean of the graduate school — one of the youngest J-schools in the country, founded in 2006.
According to a research report co-produced by FT Strategies and Knight Lab at Northwestern’s Medill School of Journalism, Media, Integrated Marketing Communications, the disconnect in news consumption is growing as some publications focus on consumers they can monetize instead of building relationships with younger readers. Jeremy Gilbert, a Medill professor and Knight Chair in Digital Media Strategy, told E&P that the gap between what people want from news and what they’re getting is getting wider.
In the past, local newspapers dominated the local news ecosystem with large teams creating the most content. However, today, newsroom size is not necessarily associated with making more money. Being profitable and raising money is a challenge, but carving out distinctive beats may be a path to financial sustainability in an increasingly competitive market.
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Google is warning nonprofit newsrooms that passage of a new California bill would jeopardize the firm's future investments in the U.S. news industry, sources told Axios.
NewsNation will expand its news programming to 24-hours-per-day Monday through Sunday, beginning June 1.  The network will launch the final portion of its live news line-up with the early-evening edition of "NewsNation Now" with Adrienne Bankert on Saturdays and Sundays from 4-7 p.m. ET.  
With annual revenue of $45 million and a staff approaching 200 people, ProPublica has been one of the big journalism winners of the past decade. And it’s been unusually willing to spread that wealth around the country.
To engage freelancers in the most equitable way possible, The Appeal looked at both its contracts and its editorial process to make sure it was centering its freelancers in both. Here’s how you can do the same.
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The Jacobs Family has sold its J-Ad Graphics publishing business to JAMS Media, LLC and its View Newspaper Group of Lapeer, Michigan, according to Joe Bella, independent broker with BVC LLC. Bella represented the Jacobs family in the transaction.

On April 1, The Albuquerque Publishing Co., based in Albuquerque, New Mexico, went live with the Community Advertising System (CAS) from SCS.
In the ever-evolving world of online news, securing reader loyalty and generating sustainable revenue remains a constant battle. While paywalls have become a popular strategy, many publications, like HuffPost, are hesitant to restrict access to their content and prefer to keep their award-winning journalism free and available to all.
LNP Media Group, based in Lancaster, Pennsylvania, has reached an agreement with SCS to install the Community Advertising System (CAS).
PressReader announces the addition of 18 key titles from Mediahuis Ireland to its expansive catalog, featuring popular publications such as the Irish Independent, Sunday Independent, Belfast Telegraph, Sunday World, The Herald and more.
Latest E&P Sponsored Case Studies

Hyperlocal news publisher and creator of Broadstreet Kenny Katzgrau teamed up with Montclair Local's Annette Batson to deliver a highly polished and tactical webinar on achieving same-day closes with digital advertisers.

Watch this "E&P Reports" Sponsored Webinar revealing how these three news publishers are taking advantage of the new, growing, impactful media of digital signage, to reach new readers and drive new revenue.
In this fast paced, E&P Sponsored Webinar learn how European media companies are generating over a hundred thousand dollars each in new, turn-key, SMB ad revenue, using an AI tool that instantly develops complete marketing campaigns for local advertisers.
Imagine an assistive AI tool that efficiently reformats your newsroom content into various text, audio, and video formats instantly. Not only does it streamline the process, but it also autonomously generates headlines and keywords to optimize SEO performance for your stories. Watch this insightful E&P Sponsored Webinar, where we'll delve into how NOTA is reshaping the landscape of news content creation. Explore their suite of assistive AI tools designed to amplify the impact and reach of human-authored stories.