About a decade ago, Peter Laufer, Ph.D., was in Italy enjoying a leisurely lunch with a publisher. They were making plans for an Italian translation of a book he’d written, “The Dangerous World of Butterflies,” when their discussion turned to the plight of news and the public’s changing news consumption habits. Where they sat, they weren’t far from where the “slow food movement” was born — for which quality ingredients and their provenance from farm to table are valued above speed and cost-efficiency. Laufer conceived of a similar concept applied to newsgathering, what he called “slow news.”
It’s a new year and time for media, agencies and local advertisers to digest the many competing forecasts for 2023 ad spending. There will be sales quotas; agencies will create pitches; and local advertisers will search for the most effective media mix. However they may approach these tasks, the universal forecast is: Digital advertising will continue to gain on legacy media and become an even more dominant force.
Every generation seems to have a way of seeing the one that follows as being different from their own. Now, as Gen Z (people born between 1997 and 2015) comes on the scene, it will be fascinating to observe how they'll find and engage with news content, which platforms and types of content will resonate with them, whether they’re willing to fund quality newsgathering, and how Gen Z journalists will themselves influence the news profession.
Are you afraid of the perception of others or have some irrational fear of ineptness? Perhaps you’re intimidated or worried that you won’t be able to relate to or have honest conversations with someone who doesn’t look, sound or think as you do. If so, please know that it's simply an illusion. Competency, ambition, hard work, instinct and ability aren’t tethered to gender, ethnicity, age or cultural background.
This year's Sales Superstars stand out in their ability to stand up against the challenging times newspapers face today. They stay focused and get the job done for their customers, their communities and the companies they represent. Our list of 16 individuals spans the age range, years of experience and small to large markets. Their words ring with wisdom born in the trenches. With extreme appreciation and celebration, we introduce E&P’s 2023 Sales Superstars.