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During May of 2020, the fiercely independent newsweekly couldn’t generate any income, as the flow of advertising dollars stopped. Then, during June, the paper initially launched in 1997, paused publication and laid off its entire staff. Now, 15 months later, the new MauiTimes is back!
ThinkNewsBrands, a cooperative of Australian publishers, has studied advertising effectiveness across media platforms — in its “Benchmark and Payback Series.” In August, the group released a new installment in the series, The Social Chapter, which looked at key indicators and ad metrics. In August, the group released a new installment in the series, The Social Chapter, which looked at key indicators and ad metrics, such as short-term and long-term memory recall, and “brand lift” —
Gannett remains at the top of the leaderboard for newspaper ownership. It publishes over 1,000 weekly titles and more than 100 dailies, amassed over the years through independent acquisitions and headlining mergers. But the company turned heads in the newspaper world when it recently began selling off some of those newspapers, mostly small-market and community titles that local owners were eager to buy.
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