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The paywall paradox: finding revenue growth in both ads and subscriptions

Publishers continually strive to build sustainable revenue models, typically choosing between subscription-first or ad-driven approaches. Currently, there’s a strong industry sentiment favoring subscription revenue for long-term sustainability. Advocates frequently highlight successful subscription models like The Wall Street Journal, The New York Times and The Boston Globe. However, recent successes at Newsweek and the Daily Mail suggest that the ad-driven approach still has significant merit.

The fight for a free press in the U.S. is growing urgent

As attacks on journalists escalate across the U.S., Maria Ressa is sounding the alarm: the dismantling of press freedom is happening faster than most Americans realize. From federal lawsuits against newsrooms to armed crackdowns on reporters covering protests, a coordinated campaign of intimidation is taking shape. “This feels like déjà vu and PTSD,” Ressa warned, recalling how Duterte’s government crushed independent media in the Philippines. Now, with lawsuits, shutdown orders and threats of license revocations piling up, U.S. journalists are facing a defining test of whether they will fight to defend a free press — or watch it slip away.

Why we must build direct ties with our audiences—before it’s too late

Tom Davidson has watched media spend a decade ceding its audience relationships to tech platforms that know everything about their users — and share nothing in return. As Amazon, YouTube and Spotify collect granular data to drive loyalty and revenue, public media still relies on broad demographics and outdated fundraising tactics. Davidson argues that if media doesn’t build direct, data-rich connections with individual readers, viewers and listeners, they’ll be left behind for good. In his view, the time to act isn’t someday — it’s today.

The Associated Press at 179: Innovation, resilience and the fight for press freedom

For nearly two centuries, The Associated Press has been at the forefront of delivering trusted news to the world. Now, as press freedom faces fresh threats and AI reshapes the media landscape, the AP is doubling down on innovation and accountability. From defending its First Amendment rights in court to launching programs that strengthen local journalism, the AP is proving that age is no barrier to reinvention. “You must be adaptable to shift and evolve as audiences change,” said Executive Editor Julie Pace — a philosophy that has kept the AP relevant since 1846.
The Corner Office

Navigating the thin ice of uncertainty: Strategies for leaders in chaotic times

The ground beneath every business feels like thin ice right now, cracking under the weight of economic chaos and political unpredictability. As layoffs spread and consumers pull back, leaders face an impossible choice: hunker down to survive or take bold risks to grow. There’s no clear path forward, only the urgency to stay nimble and transparent with your team. In times like these, the strongest leaders balance ruthless cost control with empathy, honesty and the courage to seize unexpected opportunities.

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Publishers are stepping up efforts to protect their websites from tech companies that hoover up content for new AI tools.

Indiana Public Broadcasting Stations will be eliminating its entire statewide team of reporters and editors at the end of the year after the Indiana General Assembly defunded the organization.
The DOJ says there’s no Epstein client list. But Trump’s base won’t let the matter die — and the conspiracy theories are only growing.
At a time when attracting and retaining top talent is critical, E&P is proud to launch the inaugural Media Workplace Awards — a new program recognizing the best places to work across journalism and media. This initiative celebrates companies that foster exceptional workplace cultures in a rapidly changing industry. Organizations of all sizes and types — from newspapers and broadcasters to digital-first outlets — are invited to participate. Winners will earn national recognition, while all participants gain access to optional insights that can help improve morale, productivity and retention.
The Atlantic has launched a new section that marks a dramatic expansion of reporting at the intersection of national defense, technology and global conflict. New reporting will appear in a just-launched National Security section and newsletter. 

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Print roots. Multimedia future. Adams evolves into “Adams MultiMedia”

Adams Publishing Group is stepping into a new era with a name that reflects its ambition: Adams MultiMedia. As local news organizations everywhere wrestle with disruption, Adams is betting that combining deep community roots with expanded digital services is the path to growth. The rebrand signals more than a cosmetic change—it’s a strategy to stay relevant to audiences and advertisers in a media landscape that never stops evolving. This move offers a glimpse into how a large, family-owned publisher plans to thrive when so many others are struggling to survive.

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For many, Hawai‘i conjures visions of paradise — but for local journalists, it’s become a harder place to report from. Shrinking ad dollars, vanishing newsrooms and the high cost of living have left communities like Maui increasingly underserved. In response, a group of veteran journalists and media leaders launched the Hawai‘i Journalism Initiative to bring back in-depth, local reporting where it’s needed most. With strong partnerships and deep community roots, HJI is already making waves across Maui County — one story at a time.
City Bureau is quietly transforming how local government is covered — by paying thousands of everyday people to attend public meetings and take detailed notes. Since 2016, its Documenters program has trained over 4,000 participants across 24 communities, helping fill the gaps left by shrinking newsrooms. The idea is simple: more eyes and ears on public bodies mean more accountability and more stories. But with expansion comes scale — and now the question is how to keep up with the volume of civic data pouring in.
CherryRoad Media didn’t just enter the local news business—it charged in with a mission. Led by Jeremy Gulban and Lee Bachlet, the team has built a network of 93 newspapers across 18 states in less than five years, fueled by a rare mix of tech savvy, journalistic passion, and strategic reinvention. From reclaiming printing operations to centralizing business functions and empowering editors like Kim Fleeting and Megan Pullyard, CherryRoad is proving there’s still a future for small-town journalism. Their story is one of bold moves, hard lessons, and an unwavering belief that local news matters.

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Some of the most respected figures in documentary film are calling on Congress to protect funding for public television and radio.
Bloomberg News is the latest media company hit by layoffs, with editor-in-chief John Micklethwait telling staffers on Tuesday the business cut an undisclosed number of employees.
Muck Rack’s 2025 State of Journalism report captures how reporters are adapting to rapid shifts, from the rise of AI and platform changes to growing workloads and independent publishing.
A new white paper from Make It Free reveals that more than 90% of digital news readers exit paywalls without subscribing or registering — a pattern that has barely changed despite years of innovation. The report argues that most publishers are ignoring their largest audience segment: casual visitors who expect free access and resist sharing personal data. Drawing lessons from industries disrupted by platforms like Amazon and Spotify, the paper urges media companies to rethink their approach to audience relationships. It concludes that building flexible, direct connections with these “No-Intention” readers is essential for long-term sustainability.

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Latest E&P Partner Press Releases

FT Strategies, in partnership with Google News Initiative and the Local Media Association, is offering LMA members free access to News Sustainability Audits — powerful diagnostics that help publishers uncover growth opportunities and build long-term viability. Only 100 slots are available through June 30.

E&P Magazine (Editor & Publisher) has been ranked among the top four most-visited U.S.-based websites covering the media industry. According to the report, E&P recorded more than 58,000 visits in May 2025 — a more than 25% increase year-over-year — placing it fourth in media news traffic among U.S.-based sites.
The backbone of every successful newspaper isn’t just great journalism — it’s great operations. That’s why Editor & Publisher Magazine (E&P) is proud to announce that American Newspaper Solutions (ANS) and CarrierTrack Technologies (CTT) are stepping up as presenting sponsors of the 2025 Operations All-Star Awards. This prestigious annual honor celebrates the unsung heroes behind the scenes — those who ensure each issue is printed, delivered and managed with precision and excellence. With ANS and CTT’s support, the spotlight will shine even brighter on the vital role operations professionals play in keeping the industry moving forward.
The Trust Press, a newly launched mission-driven printing facility that opened in December in Denver, has chosen ProImage’s NewsWayX cloud-based workflow to manage its production infrastructure.
Building on the success of its fully managed Optimum Contests solution, NERUS Strategies has launched Optimum Ballots — a self-managed contest platform designed specifically for media companies running “Best Of” competitions.

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Latest E&P Sponsored Case Studies

Puzzles aren’t just for passing time—they’re becoming a powerful tool for local news publishers to drive engagement, grow subscriptions, and gather first-party data. In this exclusive roundtable, leaders from WEHCO Digital, CherryRoad Media, and King Features reveal how daily games are building habit-forming traffic and boosting customer lifetime value. From simple implementation to surprising revenue returns, these executives share real numbers and strategies that are paying off. Want to cut churn, grow lists, and give your audience a reason to return? Then it’s time to rethink the role of puzzles in your digital playbook.

INFOTEL MULTIMEDIA was struggling to sell newsletter sponsorships—until they found a solution that delivered real results. “We weren’t selling enough,” said VP of Operations Danielle Hastings, “but now we have a daily product we’re proud of.” By adopting a platform that offered smarter tools, expert support, and a seamless process from content to sales, the team turned a chaotic system into a streamlined, revenue-generating engine.
Help us recognize the foundation of news publishing, the Operations leaders who help us produce quality products each day while keeping an eye on the bottom line! Nominate an Operations colleague today, so we can profile them and share their ideas with the global news publishing industry in our 2025 class of "Operations All-Stars!"
Five years ago, Column set out to revolutionize the cumbersome process of publishing public and legal notices, and today, their self-serve platform is delivering results. With intuitive features like flexible document uploads, instant proofs, and real-time price transparency, Column has simplified workflows for over 850 publications and 4,500 organizations, helping law firms, government agencies, and businesses save time and reduce frustration. By offering free training and innovative tools, Column has boosted newspaper staff efficiency by 270% and allowed legal reps to handle up to 67 daily notices, earning praise for transforming an outdated industry standard.

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