Incidents of gun violence on school grounds may not always get widespread national press attention, but they are, increasingly, the types of crimes that local newsrooms reluctantly find themselves covering. Thrust into these grave moments of community crisis, journalists have to make quick decisions about how to fulfill their duty to inform the public while demonstrating exceptional restraint and caution in how they acquire information, approach sources and communicate with their audiences.
Businesses used to pay newspapers obscene amounts of money to run help-wanted ads; then, job seekers paid for access to where the employers were. But monopolies rarely last forever, and like with every other facet of life, the internet came in and disrupted the traditional dynamic. So, what’s the alternative to a dating app culture becoming the way we hire people?
Newspapers around the country are scrambling to keep enough rolls of newsprint in stock to make their print runs and they also are closely monitoring ink and printing plate supplies. And, it's only expected to get worse in Q3 and Q4, several publishers recently told E&P. As they perform a delicate dance to maintain the paper flow, they’re turning to alternative methods and outreach.
As a medium, video has the inherent power to tell a story in an imaginative and captivating way. But video can also be a source of revenue for news organizations. Adams Publishing Group did precisely that, leveraging the talent and resources already within the organization’s agency to create marketing videos for clients who may or not be advertisers with their news titles.
“We’re holding up a mirror to see how officers treat their own and what that means for the community when police victimize their fellow men and women in blue,” Samantha Max explains to listeners in “Behind the Blue Wall,” which earned the journalist the WBUR 2021 Daniel Schorr Journalism Prize. E&P spoke with Max after the award was announced to learn about her professional path in journalism and her award-winning work.
Sales by nature is challenging, fun, varying, fulfilling and sporadic, but it can sometimes become relatively routine. Media sales has seasons, and it’s essential to slow down and take time away from that routine. Take time to appreciate what you’ve accomplished and reenergize your thought patterns to reinvent or enhance your business development strategies and departmental approach.
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