Boston Globe Media has announced the launch of The B-Side, a new email and social-only product geared towards informing and entertaining new audiences. The B-Side's focus is hyperlocal and will provide curated, authentic and relatable content that reimagines how local news is conveyed to the next generation of Bostonians.

These days, there’s no shortage of options for news and information, but that also means getting noticed is tougher than ever before. That is why it helps (and is more important) to not only know your audience —who they are — but to know what motivates them and what can pique their interest.

Here’s an idea to steal and adapt: Grow your audience and paid online subscription base by bridging significant gaps in reaching key segments, including Black readers.

Media companies must understand that growing audience is a job for the entire company. While we should expect our audience teams to sell, service, retain and grow the business, none of this works sustainably without a great product that goes far beyond the minimum expectations of our customers. 

Five hyper-local independent newspaper media groups combine to offer advertisers engaged print, online and social media audiences across 19 established brands.

There is a sudden swell of optimism about the state of journalism in Chicago, where local journalists are about to answer a question I posed on these pages several years ago: Why can’t newspapers create a business model similar to public radio stations?

ThinkNewsBrands, a cooperative of Australian publishers, has studied advertising effectiveness across media platforms — in its “Benchmark and Payback Series.” In August, the group released a new installment in the series, The Social Chapter, which looked at key indicators and ad metrics. In August, the group released a new installment in the series, The Social Chapter, which looked at key indicators and ad metrics, such as short-term and long-term memory recall, and “brand lift” —

Recently, America’s Newspapers encouraged a “Shop Local, Eat Local, Read Local” campaign. The topic of supporting local spending has never been timelier and more critical. Never has our locally-owned and operated business base been under more pressure. As this pressure continues to mount, so will the pressure on the local news media companies as well. 

In a digital age where news is preserved online, newsrooms are facing increasing pressure to “unpublish.” To help newsrooms address the matter, Deborah Dwyer, a Reynolds Journalism Institute (RJI) fellow and a doctoral candidate in the Hussman School of Journalism and Media at the University of North Carolina-Chapel Hill, created Unpublishing the News...

Audio is a platform unlike any other, in that it closes the distance—physically and cognitively—between the listener and host and guests. In conversations with people who podcast, you’ll hear the word “intimate” used a lot to describe the relationship between listener and the voices emanating from their earbuds.

The time has come to expand our footprint outside of traditional journalism and information realm and into a total market is our playground approach. Providing non-journalism and informational products is a must.

Lee Enterprises, Inc. has launched a new food-focused digital magazine called Feast and Field, which explores farming, food production, culinary history, and cooking. Found at feastandfield.net, the product is the latest expansion of Feast Magazine, which launched in 2010...

When asked what the most critical component of their business model is, I believe most news media executives will indicate that their audience is what sets them apart. That makes perfect sense as our audience is the foundation upon which all other aspects such as advertising (both traditional and digital), editorial, events and so forth rest upon...

When Alexandra Bacaj heard that the American Press Institute was putting together a program to help newsrooms engage diverse audiences, she immediately encouraged her colleagues at KPBS to apply.

With start-up funding from a remarkably successful Kickstarter campaign, Block Club Chicago debuted in 2018 as an independent 501(c)(3), journalist-run newsroom. Today, Block Club Chicago has reporters covering a majority of the neighborhoods across the city, but there are still some “gaps” in community coverage that they hope to fill as the newsroom grows.

Here’s an idea to steal and adapt: As a digital news start-up, the Border Belt Independent partners with local newspapers to provide them with long-form stories at no cost. It helps grow our audience and provides them with in-depth reporting their readers expect.

Manchester, Vermont, is like many other charming New England villages —  steeped in centuries of history and serving as a gateway to the Green Mountains. It’s also a hotbed of news publishing innovations at the Manchester Journal, covering the small local population and the hundreds of thousands of annual tourists and visitors.

The Center for Media Engagement, with funding from The Lenfest Institute and Independence Public Media Foundation, analyzed over 60,000 local media articles across 86 sites and the perceptions 1,500 Philadelphians have about their local media. These two analyses, and the comparison between them, allowed us to examine where there are gaps in the news ecosystem.