In this episode of "E&P Reports," we unpack the latest data from the Borrell Associates 2023 Local Advertising Survey with Borrell EVP Corey Elliott. We get a first look and analysis at the reported types of media being purchased and how local advertisers decide on and perceive the effectiveness of the many advertising solutions available in today’s multimedia landscape. more

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The Duluth Denfeld (Minn.) High School Theatre Department performed MacBeth before a large audience on the lawn outside the school's front entrance. Howie Hanson, publisher, DuluthTimes.com, Duluth, Minnesota more

One of our missions at E&P is to help unite our industry, which seems to have become very disjointed today. There is no question that every news publisher wants the same thing — to survive and serve. Unfortunately, however, some of the support we seek and desperately need seems to now be in too many hands. more

A newsroom is not going to workshop its way to inclusivity. Spending $20,000 on 24 hours’ worth of training spread out over three days will just leave your organization $20,000 lighter. Instead, developing, implementing and communicating a clear DEI strategy will broaden the perspectives in the newsroom and likely improve retention. more

O’Rourke Media Group CEO Jim O’Rourke found an opportunity within a challenge when he launched his business in 2018. Today, O’Rourke Media Group, which places a strong emphasis on both the sales team and the content, has 31 publications in eight states. more

Paul Huntsman's attachment to the Coronado, California, community is why he launched The Coronado News in early 2023. He wanted to provide its residents with quality journalism — sharing the stories of its people and lifestyle and in-depth investigative pieces. The paper is published weekly and delivered free to all the approximately 9,500 homes and businesses in the city. It also operates a free online platform. more

Danielle Coffey’s first few weeks leading the News/Media Alliance (NMA) were anything but "business as usual." In her first 25 days as CEO, she and her team are addressing some of the most critical issues and advocacy facing news media's future, including Gannett’s recent antitrust filing against Google; Canada's final passage of the their Journalism Compensation Bill and how this may impact the U.S. Congress passing similar legislation. more

The HBCU Student Reporting Network, which launched in January, is designed to give Black student journalists more training and opportunities to take into the workforce. Each student works with a mentor to help sharpen their reporting skills, and the organization works with distribution partners to increase the reach of their stories and enable fellows to graduate with clips and a network. more

The persistence of poverty and food insecurity in America and related issues, such as homelessness and healthcare access, are complex challenges for everyone — government at all levels, nonprofit and charitable organizations, the average citizen and the news media. Because of the severe contraction of the news industry and the uncertainty of working as a freelancer, some journalists have experienced poverty and food insecurity. more

It’s easy to understand why some news organizations would make it difficult to cancel subscriptions. Churn is churn; even angry readers with a subscription still hand over their hard-earned money. But, there is a real price to pay for displaying such short-sighted contempt for your readers. more

Princess Ray was found under a moonbeam on a cold October night, abandoned by her mama cat at four days old. Sometimes I think, when she puts her paw on the keyboard, that Ray is the reincarnation of my mother, an award-winning Miami Herald writer and editor. My Mom didn't give up either through 40 years covering the news in Miami's most tumultuous years. more

The News Movement, a Gen Z-focused news product founded by former legacy media executives in 2020, focuses on providing quality content on par with high journalistic standards. To best reach the Gen Z audience, its content feels like "a friend telling the friend the news, so it fits with the context of social media,” says Ramin Beheshti, president and co-founder. more

In this episode of E&P reports, we go one-on-one with Pulitzer Prize-winning newsroom leader Peter Bhatia, who recently exited his post as editor-in-chief of Gannett's Detroit Free Press to lead a new free-access, nonprofit, Texas-based digital local news startup, Houston Landing. more

The Center for Media Innovation opened its first physical space in 2016, with classrooms, conference rooms, and a video, audio and photography production study. This spring, it relocated to a high-tech media production facility at Point Park University’s School of Communication in Pittsburgh. The Center's director, Andrew Conte, Ph.D., is focused on answering the million-dollar question: How can local news be effective and sustainable — now and in the future? more

The Subscriber Engagement Index — an initiative born out of Northwestern University’s Medill School of Journalism and the Spiegel Research Center — promises answers to the enduring question: For what information will the public pay? Offering distinctive, original content — rather than commoditized content that can be found at any number of other news sources — appears critical. more

The journey into selling digital advertising has presented challenges and opportunities for publishers and print salespeople. We’ll dive into the experiences of one publisher who found their footing in the digital landscape and effectively doubled (even tripled) its digital revenue thanks to a partnership with AdCellerant. more

European Union regulators filed new antitrust charges against Google, which could lead to fines and orders for the company to change its business practices. more

Though newsrooms have been working steadily to transform to the needs of digital and the expectations of their audiences, organizational structures have been slow to change. Focusing on target groups would allow for a wholesale reconsideration of how news is presented. more

After switching from another provider, exploreMedia chose AdCellerant because of their full-funnel approach, comprehensive tools and technology, and support. In addition, AdCellerant’s support and in-depth knowledge of their digital product suite also helped these initially resistant salespeople shift their focus to the client and the result of their strategies. This publisher went from $200,000 to $2 million in digital revenue within three years. more