Evaluating the approach and methodology of how you generate new opportunities into your sales funnel, deliver and sell optimal solutions to your advertisers, and retain those same clients year after year, can be done with "CPR," three suggested pillars that are designed to help breathe some life into your ad sales structure. more

The Media Job Board gives you maximum reach to those looking on all the major job sites. But we also target the unhappily (or under-employed) who don't know that you've got a better "gig" available. Invest just 2-minutes with our video, and you'll be on your way to better recruiting, today! Post your 1st job opening now for just $199 for 30-days. more

As digital advertising spending increases, publications need to set themselves apart from the crowd. One great way to do so is to provide exclusive offerings to marketing partners that are effective and will enable them to set themselves apart from their competitors. more

Raychel Young-Porter, the woman on our cover, is a photojournalist on a mission. Originally from Foster City, California, Raychel joined the Marine Corps specifically to be a combat photojournalist. She graduated in 2017 from the Defense School of Information in Fort Meade, Maryland, as a photojournalist with the United States Marine Corps. She has been awarded the Colton Family Award and recently had one of her images featured in the National Museum of the Marine Corps. We were so excited when Raychel agreed to be on our cover. She’s a shining example of the possible benefits the military offers to the news media industry. We hope you enjoy learning about the wonderful veterans in our cover story as much as we enjoyed bringing it to you. more

While the first saturation-coverage war in years unfolds in Europe, many may look to journalists with military backgrounds for context grounded in experience. Yet the ranks of vets in the U.S. media are thin. Around 7 percent of Americans have served in the armed forces. Still, only 2 percent of media workers are veterans. more

In this 131st episode of “E&P Reports,” we explore the world of publishing a weekly newspaper in a remote Alaskan community with the Cordova Times' editor Annette Potter and contributing writer Zachary Snowdon Smith. This tribal owned publication needs to find a new owner to relocate to what Niche.com describes as "one of the best places to live in Alaska." more

One thing that seems certain is that COVID-19 will remain an important story that continues to evolve and touch just about everyone in the community you cover. So how should local reporters be framing and reporting on an ever-present virus most readers are sick of hearing about? more

Weary… That’s the only way I can describe my feelings this morning as I read and listened to the report that the voting rights bill has been defeated in the Senate. I don’t get it. I have always believed in my heart the words of John F. Kennedy when he said, “The rights of every man are diminished when the rights of one man are threatened.” Well, in today’s America, rights are being threatened. And for what? more

Everywhere you look, there’s bad news: political division, poverty and pandemic, climate catastrophe and supply-chain woes, and worst of all, war. The newsroom at The Oregonian in Portland is keenly aware of the importance of these serious stories and committed to telling them, but wanted to help readers get reconnected and reacquainted with the remarkable people of Oregon and the state’s best features — the mission behind HereisOregon.com. more

While many newspapers and other news outlets have had to reduce staff and often coverage of their state governments, States Newsroom and its 26 affiliates have stepped into that role to focus on in-depth coverage of state legislatures and regulatory agencies. more

In this 130th episode of "E&P Reports," meet two former editorial staff members of Lee Enterprises’ Roanoke (VA) Times, Luanne Rife and Dwayne Yancey, who both resigned to start this growing online-only, non-profit start-up, The Cardinal News, as their Executive Director/ Chief Development Officer and Editor-in-Chief (respectively). more

In January 2022, the Reuters Institute published “Journalism, media, and technology trends and predictions 2022.” In the report, author Nic Newman explained, “More publishers plan to push ahead with subscription or membership strategies this year, with the majority of those surveyed (79%) saying this will be one of their most important revenue priorities, ahead of both display and native advertising.” more

Formed 40 years ago, the PAGE Cooperative has served generations of newspaper leadership and is noting a rising interest in new membership. PAGE bands members together with a common objective of controlling costs but with additional benefits of best practices, advisory and intervention during shortages. more

Local news publishers may have a wary eye on Axios, now in 14 cities and adding 11 more by years' end. Axios Local reports 700,000 subscribers with Charlotte their largest city and Denver, the Twin Cities and Tampa Bay each nearing the 100,000 marks. Open rates for their newsletters are reported between 30 and 55 percent. more

While coverage of homelessness has expanded and improved significantly in recent years, newspapers and other news outlets need to be more careful about reporting on the quick fixes or immediate actions from local governments and touted by politicians. Tom Murphy, director of communications at the National Alliance to End Homelessness, says the best reporting comes from the journalists who dig further into the data and learn how the system works. more

In theory, retention is the art and science that measures both short- and long-term effectiveness in continuously retaining new and recurring customers. The difficulty, however, is that in the application, retention tactics usually involve a high degree of finesse, pricing strategy, data assessments, marketing communication and logistical acumen. Here are six things that are essential to the immediate and future sustainability of your advertiser or subscriber base retention. more

In this 129th episode of "E&P Reports," Editor & Publisher hosts a panel of news publishing leaders on how this reversal may have been avoided and what the future may hold as states might be compelled to mimic Florida's actions. Speaking on this topic are Dean Ridings, CEO of America's Newspapers; Jim Fogler, President & CEO; Florida Press Assoc., Brad Thompson, CEO Detroit Legal News; Don Craven, President & CEO, Illinois Press Assoc.; Samuel Morley, General Counsel, Florida Press Assoc. and Bill Barker, Founder & CEO, Barker Strategic Solutions and past Regional President for Gannett Florida. more

Is your newsroom attempting to build a product or intervention geared toward building connections with communities of color? Great! Are you building this product without seeking any input from the target community or assessing how you have covered that community in the past? Then, be prepared to deal with the fact that your effort may fail.  more

With print diminishing, are newspaper companies looking to press retrofits and upgrades these days rather than buying a new press? E&P put that question to QIPC-EAE and DCOS Automation, both of whom do press component upgrades in the U.S., among other services and solutions. more

Brent Renaud, an award-winning American filmmaker and journalist, was killed in Ukraine on Sunday while reporting in a suburb of the capital, Kyiv, according to Ukraine’s Interior Ministry. more