Explore how Iliffe Media Group uses AI to drive immediate new revenues with "Smart Ads." By offering an affordable, combined print and digital ad package, they turned a significant portion of their small print advertisers into digital clients. This efficient and cost-effective solution generated over 100 new ads per week within 20 days, creating a substantial six- to seven-digit pound revenue opportunity without adding operation overhead to their team. Learn how they bridged the digital gap for small print advertisers (and local sales teams), creating a win-win for both the publisher and advertisers. Don't miss this insightful case study.
In this fast paced, E&P Sponsored Webinar learn how European media companies are generating over a hundred thousand dollars each in new, turn-key, SMB ad revenue, using an AI tool that instantly develops complete marketing campaigns for local advertisers.
Imagine an assistive AI tool that efficiently reformats your newsroom content into various text, audio, and video formats instantly. Not only does it streamline the process, but it also autonomously generates headlines and keywords to optimize SEO performance for your stories.
Watch this insightful E&P Sponsored Webinar, where we'll delve into how NOTA is reshaping the landscape of news content creation. Explore their suite of assistive AI tools designed to amplify the impact and reach of human-authored stories.
Help us recognize the foundation of news publishing, the Operations leaders who help us produce quality products each day while keeping an eye on the bottom line! Nominate an Operations colleague today, so we can profile them and share their ideas with the global news publishing industry in our 2024 class of "Operations All-Stars!"
Help us recognize the foundation of news publishing, the Operations leaders who help us produce quality products each day while keeping an eye on the bottom line! Nominate an Operations colleague today, so we can profile them and share their ideas with the global news publishing industry in our 2024 class of "Operations All-Stars!"
In a strategic move aimed at optimizing its public notice services, Wick Communications, a third-generation family-owned and operated media corporation, has embraced Column’s latest professional service offering — Column Pro. This shift has reallocated staff resources, cost savings, and increased operational stability.
“Column is great about attending to the details, such as keeping our newspaper logos on the invoices. Their team works with us to ensure our long-standing clients understand that Column is our newspaper partner — that we’re all working together," stated Manuel Coppola of Wick Communications.
In 2023, Amsterdam News partnered with Column to streamline its legals. Siobhan “Sam” Bennett, the President and Chief Revenue Officer of Amsterdam News in New York, NY, highlighted three stand-out reasons why their choice to go with Column has paid off. The three most impactful payment features that Column offers are payment alerts, invoice reminders, and the option for prepayment. Read about the solutions.
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The National Press Institute for Audience Growth (NPIAG) along with Kelly Robinson, CEO of RedDot announced today they have partnered with Julian Placino, a professional recruiting consultant, to offer an innovative, cost-effective method, known as the Placino Carrier Recruitment Method, to identify, interview, qualify and contract newspaper carriers for any size market.
On September 7th, 2023, a group of media leaders gathered online to present their views on the future of news publishing. You are invited to now join the Summit, via a recorded video for each presentation. And please feel free to comment and contribute by logging in below and offering your thoughts.
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Local media are looking to sponsor participatory opportunities that are fun for local audiences and boost businesses' visibility. The Seattle Times is doing just that with its Best in the PNW (Pacific North West), which recognizes the best local businesses in various categories as voted by the public.
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The Routt County Planning Department plays a vital role in ensuring that land usage in the county is lawful, efficient, and sustainable. The department issues various permits for different land uses, each requiring a public notice component.
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Positive trends abound during the continued transformation of the news industry: from local entrepreneurs launching new publications to the benefits of alternative revenue streams.
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The journey into selling digital advertising has presented challenges and opportunities for publishers and print salespeople. We’ll dive into the experiences of one publisher who found their footing in the digital landscape and effectively doubled (even tripled) its digital revenue thanks to a partnership with AdCellerant.
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After switching from another provider, exploreMedia chose AdCellerant because of their full-funnel approach, comprehensive tools and technology, and support. In addition, AdCellerant’s support and in-depth knowledge of their digital product suite also helped these initially resistant salespeople shift their focus to the client and the result of their strategies. This publisher went from $200,000 to $2 million in digital revenue within three years.
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In less than six months of rolling out the Column platform, Ogden Newspapers successfully migrated 75% of their public notice orders to self-serve. Implementing the new platform involved a well-defined plan and strong collaboration. The final result was an enhanced customer experience with greatly improved efficiency.
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Email newsletters continue to be one of the most powerful newsroom tools, regularly connecting publications with their audiences and encouraging readers to develop a habit and establish loyalty toward a news organization. Looking to spruce up a newsletter or planning a new launch? Here are some tried and true strategies for optimizing newsletters that publishers can put into place today.
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The challenges are many when launching a new local, nonprofit news outlet, especially in the current newspaper industry climate. Deciding to be a digital-only news source with a hard registration wall meant the Springfield (Missouri) Daily Citizen had to rely heavily on various technologies to manage email registration and subscriptions. BlueLena's intimate knowledge of subscription best practices allowed the paper to rapidly evolve its products toward launch.
It's going to be a rough year for local advertising in 2023. Borrell is forecasting that growth will be at a near-standstill, held back by a combination of economic pressures and a dramatic reshaping of the type of businesses now operating in each market. Borrell will unveil its forecasts and describe the change in business composition during a 45-minute webinar at 11 a.m. Eastern on Thursday, Nov. 17. The webinar is free.
Mediahuis, an international media group with a range of powerful brands and activities in many European countries and Ireland's leading print and digital media publisher, reaches millions …
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"There’s got to be a better way” was what Keven Zepezauer and his team kept saying to each other whenever they talked about affidavits. Zepezauer, the president and publisher of Restoration NewsMedia in North Carolina, knew that the public notice process — with all its labor-intensive, manual inefficiencies — was a problem. “It was ugly,” Zepezauer stated. “We had a full-time person dedicated just to affidavits. We knew we needed to do something different.”
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Matt Boggie is the Chief Technology & Product Officer at The Philadelphia Inquirer. He is very clear about the role that Roxen's Editorial Portal plays for the development of the newspaper.
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How much could your newspaper make in new revenue from selling quality articles to an international audience? $30,000 to $80,000 per 1,000 articles, according to Axel Breuer, CEO of Berlin-based startup Journexx, the first international publishers-only content marketplace, Co-founded by Breuer, Andrej Becker, CPO; Felix Seeberg, CTO; and Franko Melisch, COO.
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The problem with legals has always been that publishing public notices is cumbersome. It bogs down staff and puts at risk the continued existence of legals in newspapers by frustrating the governments, law firms and citizens required to file them. But, there is a solution.
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In this sixty-minute live “E&P Reports” Sponsored Webinar, attendees learned how publishers can find new profits by downsizing staff, accounting costs while upgrading their digital presence - at no cost. And how any industry professional can find a new career as a local community publisher with a quick path to profitability.
Formed 40 years ago, the PAGE Cooperative has served generations of newspaper leadership and is noting a rising interest in new membership. PAGE bands members together with a common objective of controlling costs but with additional benefits of best practices, advisory and intervention during shortages.
